My Story
Hi, I’m Pauline McGuirk-Penedo, a licensed hairstylist and a lifelong learner passionate about personal and professional growth. Originally from Dublin, Ireland, I'm also a proud wife to Paul and a mother to my three most significant accomplishments: Jo, Alli, and Conor.
With 15 years of experience running my own small business, I’ve gained deep insight into the resilience and resourcefulness required to succeed. I’ve learned how to be a better leader and how to navigate challenges that only a small business owner truly understands. I know firsthand the roller coaster of emotions—from the excitement of success to the stress of uncertainty.
As a certified Systems Business Coach recognized under the International Coaching Federation, I’m here to empower you. My mission is to help you develop a process-thinking mindset, implement valuable systems, and create a positive team culture using Positive Intelligence principles. I’m passionate about helping business owners lower their stress, reclaim their time, and focus on what brings them joy.
My core beliefs, rooted in authenticity and connection, are the same values I held while running my own business. I strive to make you feel seen, heard, and understood, and I’m here to serve your best interests with all the experience I’ve gained. As a certified Systems Business Coach, I’m dedicated to supporting you in building a thriving, organized, and profitable business.
I’m always excited to connect with new friends, so book a free discovery call. I look forward to chatting with you and seeing how I can support your journey to success.
Introducing the Small Business Growth Guide Book
As a passionate small business coach and salon industry expert with over 15 years of experience, I collaborated with an amazing team to bring you this essential guide. The Small Business Growth Guide is filled with proven strategies to help entrepreneurs systemize their businesses, boost profitability, and achieve more freedom. Whether you're looking to optimize your operations, improve team dynamics, or scale your success, this guide has you covered.
Order your digital copy today and join a community of like-minded entrepreneurs who are ready to take their businesses to the next level! Let's grow together.
#1 Best Seller
Released 2025!
Leadership, Healing, and Growth
Great leadership—whether in your small business or personal life—requires more than just strategy and execution. It demands vulnerability, reflection, and a willingness to grow. To truly lead and show up for the important people in your life, you need to pause and ask yourself:
What am I not seeing here?
What’s truly important?
Could my perspective be wrong?
Running a small business is no small feat, and healing your mindset is just as important as managing your systems. Vulnerability isn’t a weakness—it’s a tool for connection, clarity, and creativity. When you lead with empathy and an open heart, you create an environment where others can thrive alongside you.
📖 100 Poems for Healing is a collection inspired by this journey. Through these words, I’ve explored what it means to embrace vulnerability, to challenge my perspective, and to show up as a better leader for my business, my team, and my family.
Healing and growth go hand in hand. If you're ready to reflect, reconnect, and rediscover the joy in what you do, explore 100 Poems for Healing today. ❤️
